7 Tips to Make Sure your Event Doesn’t Suck
No event organiser wants the only memory of their event to be the food, unless it’s a food event that is. What we all want is a memorable event that delegates continue to talk about long after its finished and if the event is repeated that they all come back for more.
Based on our experience in supplying over 1,000 events with our services, we’ve summarised seven key tips on creating memorable and valuable events that will keep your delegates coming back:
1. Answer the 4 ‘W’s – Why, What, Who, Where and When?
Many events fail because they are created based on a ‘wonderful idea’ without much thought as to a purpose. Without a clearly defined purpose, objective or a clear business reason you will be doomed for failure.
Consider the type of event that will best achieve your objective and engage with your audience.
Who is your audience and what will appeal most to them? Where do they live and how will they access your event?
Where and when?
Location, location, location! Research shows most declined RSVPs are due to an inconvenient date, time and location. Be sure to select a location that is easy to access and will meet the physical and technological requirements for your event, have a ‘plan B’ in the event of any unforeseen circumstances.
2. Planning – say what?
Pay sufficient attention to planning! Plan ahead and create a timeline from start to finish. Your plan should include budgets, logistics, content and promotion. Identify and manage your risks and where possible account for any unexpected situations that may arise in your budget.
Use the cloud! There are numerous online collaboration tools, many free, where you can create and share all the resources linked to your event. This way you can collaborate with your team, delegate tasks effectively and ensure everyone is always up to date.
3. Metrics, Metrics, Metrics, did I say Metrics?
The devil is in the details! If you want to evaluate, you must first measure. The fundamental metrics that should be tracked are: budget, performance, return on investment, and client satisfaction. Don’t be afraid to ask for feedback.
4. Engagement, no seriously they need it!
‘Tell me and I forget. Teach me and I remember. Involve me and I learn.’
– Benjamin Franklin
If your event has no plan for engagement don’t bother having it. Engagement is no longer a nice to have but rather an imperative and your delegates will expect it. Allow time for meaningful networking. Participate Technologies are experts in audience engagement, Contact us today to explore the best ways for you to engage with your audience.
5. Content is not king. QUALITY CONTENT is!
In a shallow world of distraction and vast amounts of data, your key differentiator should be the value you offer. Be sure to research your content well, find the best professionals to share their knowledge and secure them well in advance.
6. Calm Down! Chill out…
It may sound silly, but it is essential. Try to be one step ahead; something will not go according to plan and you need to be ready for that. A fit of panic or rage is not going to help the situation and only add more stress. If you are able to stay calm you can respond and think clearly, rather than react irrationally. You thereby minimise the impact of the crisis and your delegates and stakeholders will be none the wiser to the mishap.
7. COMMUNICATE! Yep it’s that simple.
Make sure delegates can get the information they need – when they need it. If potential delegates have a question, you want to make it easy for them to get the answers they need quickly or even immediately, before they forget their question or move onto the next one.
An Event App is a fantastic way to ensure everyone has the information they require, which will make the event organisers life a lot easier! The Participate Event App can guide delegates to the venue, provide any necessary details, as well as host the agenda and information about speakers. They can manage their catering preferences, earmark speakers and use the app to facilitate great networking opportunities with other delegates.
Ensuring that your delegates keep talking about your event brings the audience and speaker closer together and guarantees a better experience for all concerned. Keeping delegates in touch with the content on the day and engaging with them in real time is truly beneficial to your business and to them personally.
Participate Technologies has found a way accomplish this, using innovative technology.
Post event, all material used or presented can be digitally delivered to delegates, creating an opportunity for delegates to engage with each other and speakers to encourage cooperation and develop new business opportunities.